Wednesday, March 03, 2010

Who Do You Think You Are? success in the UK

The idea for the new US television show on NBC Who Do You Think You Are? originated from a phenomenally successful show in the UK, which has traced the roots of over 50 celebrities in the last 6 years. During the last season, more than 5 million viewers tuned in to watch the UK show. 

Nearly 12,000 Brits attended the Who Do You Think You Are? Live conference in February 2009. Of those, 84 percent say they started researching their family history since 2004 when the show began.  The show has generated a surge of family history interest in the UK and, hopefully, the U.S. version of Who Do You Think You Are? will result in the same enthusiasm.

I'll be watching Friday night.  Let's hope the show will become as popular in the US as it is in the UK

1 comment:

Unknown said...

You may have heard about the upcoming NBC TV show Who Do You Think You Are?, which premieres Friday, March 5. The family history-focused series will lead celebrities on a journey back in time as they discover more about the ancestors who came before them. Lisa Kudrow, who executive produced the show, will be featured, with Sarah Jessica Parker, Spike Lee, Matthew Broderick, Susan Sarandon, Emmitt Smith, and Brooke Shields.

But -- did you know that an African-American owned ancestry tracing company (including a leading Black scientist), is the power behind discovering the African roots of Emmitt Smith and Spike Lee as a part of the show? That's right. As the trend toward ancestry tracing continues to rise, African Ancestry is the only resource that can trace African origins through DNA. And general market ancestry companies and media turn to African Ancestry to enhance their efforts in discovering the roots of their African American participants.

As you may know, many African Americans -- including your readers - cannot rely on traditional vehicles for tracing their roots due to the breakdown of information as a result of Trans-Atlantic slave trade. But African Ancestry bypasses those hurdles through science, to more accurately determine where bloodlines originated in Africa. We invite you to explore to get more information of the hundreds of celebrities we've tested as well as the impact of thousands of African Americans we've tested since our creation seven years ago.

We're excited about Who Do You Think You Are? and as the momentum builds among mainstream experts and media outlets weighing in on the dialogue, we'd like to offer an expert African American voice in the mix -- which we believe is relevant and inspiring to your readers. Gina Paige and Dr. Rick Kittles are available to discuss how and where they traced Smith's and Lee's ancestry for Who Do You Think You Are and provide a deeper context for the growing trend in African roots tracing in the U.S.